We’ve covered logo design before – it’s one of our favourite topics (especially since we ran the Rejected Logo Competition) – and one thing that I personally love about logo design is just how varied it can be. From ultra-minimalist to incredibly complex, I find the sheer variety and endless design directions you can take fascinating. One thing that I’ve been exploring lately are geometric logos: logos that make heavy use of geometric shapes to form the design. Geometric shapes – things like squares, circles, rectangles, hexagons and so on – can often act like simple, foundational blocks and can be used to create a strong impact in logo design.
Geometric logos often end up looking boxy, and having stiff edges and a feeling of a solid object. This isn’t, however, always the case such as with the ORCA logo found below, where geometric shapes have been used heavily but to create a surprisingly detailed mascot. More complex logos that heavily make use of geometric shapes can often end up with a polygonal design, sometimes looking a bit like video game characters.
Of course, geometric logos aren’t necessarily the best design for your brand (or the brand that you’re working on), but they’re one design style that might be worth considering. I’ve brought together a collection of some of my favourite recent geometric logo designs that I’ve discovered – as always, if you know of any other examples that you’d like to share, I’d love to hear about them in the comments below.
Which of these geometric logos do you like best? Have you created any logo designs that make heavy use of geometric shapes? I’d love to hear what you have to say in the comments below!