One thing that’s common amongst designers (or perhaps anyone that works behind a computer screen) is a love of good coffee – and this revelation is what has lead me to today’s post. I buy a lot of coffee, and one thing that I always find interesting are the designs of the packaging. The explosion of craft and small batch coffee producers has lead to a wave of new packs hitting the shelves, and when that happens, producers often turn to designers to help make those packs stand out. As a result, the bar has been raised for great packaging design for coffee – and that’s what I wanted to explore today.
Great packaging design for coffee helps to reinforce the brand. It tends to all form part of the brand identity – and as a bonus, if the coffee packaging is beautifully designed (or particularly bold or different from the bland competitor designs), then it can help to draw the eye and encourage you to put it in your shopping basket. It’s also worth noting that coffee is something that many people (myself included) feel very strongly about and have a very real connection with, and the design of the packaging is a chance to be perhaps a bit unexpected and fun.
I wanted to share some of my favourite recent coffee packaging discoveries with you, and hopefully this collection will give you some inspiration if you’re looking to update your packaging design. As always, if you’ve created a coffee packaging design that you’d like to share, I’d love to see it in the comments at the end of this post.
So there you have it – our roundup of creative, bold and innovative coffee packaging designs. Hopefully you’ve found some inspiration from these coffee bags, and that you’ve got a taste of the different styles and directions you can take your own project in. If you’ve designed any coffee packaging that you’d like to share in this post, I’d love to hear from you in the comments below!